Structure your business ambitions into a clear, actionable business plan that delivers results.
Developing an actionable plan to attract public and/or private funding, launch your first product, or grow your business can be a challenging task. It requires, among other things, an in-depth understanding of your market, competitors, and the wider technological landscape. Moreover, even when this information is available, analysing and processing it into a clear and structured strategy with a compelling narrative requires expertise, skills, and resources not always readily available within your organisation.
It is common for companies and organisations to lack the expertise or capacity to conduct thorough market analyses or draw accurate strategic conclusions from the information at hand. We often encounter this lack of resources in small start-ups and scale-ups. However, in any organisation, we see the value of offering objective and holistic perspectives to simplify, create focus, and provide a context for smarter decision-making.
Our industry experts have extensive experience and expertise in preparing business plans, which they are happy to share with you. Using well-established methodologies and analytical tools, they will work with you to develop a business plan that enables you to start, grow, and successfully tackle your strategic and innovation challenges.
With our expertise and experience in preparing business plans, we strive to provide a solid foundation for a value proposition definition and a strategy aligned with market needs and your organisational goals. The methodologies we use are as straightforward as they are well-tested and effective.
We don’t believe in one-size-fits-all business plans. Our process is tailored, tested, and built on years of experience supporting innovative organisations across Europe. Here is how we work with you:
Together, we start by defining the goals, target audiences, and key focus areas of your business plan.
We shape a concise statement that clearly defines the benefit you deliver, what sets you apart, and how you address real market needs.
We review your existing documentation to spot missing information needed for a strong and complete business case.
Using tools like Wheesbee© and GlobalData, as well as public sources and stakeholder validation, we provide insights into your market, competition, and opportunities.
Through workshops, interviews, and working sessions, we shape the key elements of your plan:
As an innovator or business owner, you often have just a few minutes to make your case (10 minutes). Yet many pitches prioritize detail over clarity—making it harder for investors to connect with the story. We help you translate your business plan into a clear, compelling pitch deck and guide you on how to present it effectively. The goal: to boost your chances of securing funding by making your value proposition easy to understand—and hard to ignore.
“The value of PNO Innovation (formerly known as ttopstart) is in helping build a company; getting financing is just one part of the equation.” – Dr. Remerto Maris – Founder and CEO of LenioBio.
Market and deal information analysis together with several strategic brainstorm sessions enabled us to co-create and redefine the business model strategy with LenioBio. LenioBio is focused on leveraging its revolutionary protein expression platform to affect major change in numerous industry sectors, from vaccine and drug development to the food industry.
“We have worked with several companies in the field. However, we valued PNO Innovation’s (formerly known as ttopstart) knowledge level of the actual content of the grant while working with them. It goes much deeper than just understanding the funding instruments. This was a good fit with Thirona, and therefore, we chose to work with ttopstart for the EIC accelerator.” – Eva van Rikxoort, CEO
Thirona is a leading expert in AI-powered lung image analysis. By combining medical science and deep learning technology, Thirona supports principal investigators and sponsors with clinical trial data and pulmonary clinical care across the globe. This permitted Thirona to become a key player in the clinical trial market while validating its potential to enhance doctors’ medical decisions in clinical settings.
We supported Thirona in refining their business plan and successfully applied for the EIC Accelerator, attracting €2.5M for Thirona.
Support in developing a business plan as part of the NIHR project. Combining quantitative (desktop research, databases, Wheesbee©) and qualitative approaches (interviews with surgeons) we identified potential target markets for a surgical hand-like robot. This market, stakeholder and competitor information led to new insights on what could be the best application for this innovation.
We don’t believe in one-size-fits-all. Every organisation is different, so we adapt our approach to fit your unique goals, structure, and ambitions – ensuring your business plan is not only actionable but fully aligned with your strategic direction.
Our broad international network gives you fast access to valuable insights, data sources, and key opinion leaders in your field – strengthening your business plan with the latest market intelligence.
Our consultants bring in-depth knowledge across innovation-driven sectors and a genuine passion for impact. We help you shape strategies that not only strengthen your business but contribute to solving European and global challenges.
Teamlead
Consultant en financement de linnovation
Discover how our specialists can drive your innovation.
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