Communication & Dissemination

Maximise the visibility and impact of your EU project through strategic dissemination and communication plans and actions

Public Funding
Innovation Consultancy
Digital Innovation
Project Implementation

Communication and dissemination are essential to creating impact in any EU-funded project – especially under Horizon Europe. Together with exploitation, these activities are the bridge between your research and the stakeholders who can benefit from it.

But what’s the difference between communication and dissemination? Communication aims to raise awareness and generate interest among a wide range of stakeholders. Dissemination ensures that your results reach the right people – those who can act on them, use them, and scale them. When done well, the two strengthen each other and pave the way for successful exploitation.

At PNO Innovation, we believe that these three elements – communication, dissemination and, exploitation – should work together toward shared goals: raising awareness, sharing knowledge, and ensuring long-term use of results. That is why we align the communication and dissemination strategy closely with the project’s exploitation approach. This ensures maximum impact by supporting the adoption of project results, strengthening capacity building, and positioning the project prominently among decision-makers and industry stakeholders. At PNO Innovation, we bring together a team of experts in key areas, including those who develop and implement the project’s exploitation strategy. And EU funding specialists who identify and analyse relevant stakeholders and identify synergies with related initiatives, such as sister projects. By leveraging our international Wheesbee© database of projects and innovators, we design communication and dissemination strategies that target the right audiences and deliver real results.

Read more Read less

At PNO Innovation, we develop tailored communication and dissemination strategies that reflect your project’s goals while staying fully aligned with European Commission guidelines. While communication and dissemination have different aims, they are most effective when developed together as part of an integrated plan.

We follow a structured, consistent approach – starting with a deep understanding of your audience. We define clear messages for each target group, select the most impactful tools and channels, and plan activities in distinct stages to ensure momentum and alignment throughout the project.

Communication plan objectives

  • Raise awareness about the project and its objectives, creating visibility and broad understanding of its scope and ambitions.
  • Share technological breakthroughs, methods, and results to educate stakeholders, stimulate further research, and foster knowledge exchange.

Dissemination plan objectives

  • Share project outcomes with stakeholders in research, industry and policy to highlight their applicability and exploitation potential.
  • Establish two-way communication with relevant market stakeholders to create favourable conditions for wider uptake and adoption of results towards the end of the project.

To effectively reach diverse audiences and maximize your project’s impact, we select a tailored mix of tools for both communication and dissemination – each selected to match your specific goals and target groups:

Communication tools

Project branding, project identity, templates, marketing material, social media, websites, newsletters, press releases, videos, non-scientific publications, and non-scientific events.

Dissemination tools

Policy briefs, scientific publications, participation in scientific and clustering events.

We also manage your project’s digital presence. We design and manage project websites, run social media channels, and coordinate content and visual design – delivering high-quality materials like articles, press releases, infographics, videos, and brochures. Everything we create is focused on visibility,

We also support stakeholder engagement by organizing impactful events – such as webinars, workshops, and conferences – that encourage meaningful interaction and mutual promotion. These formats help build strong networks and lasting connections with key stakeholders and sister projects throughout the project lifecycle.

We continuously evaluate the effectiveness of communication activities by analysing key metrics – such as page views, click-through rates, visitor numbers, and session duration. This data-driven approach helps us understand what is working and where improvements are needed. Based on these insights, we provide strategic recommendations to fine-tune your communication and dissemination plan for even greater impact.

What you get: clear visibility, stakeholder engagement, and lasting impact

  • A tailored communication and dissemination strategy
  • Full development and management of project identity and materials
  • Professional content creation: press releases, videos, articles, infographics
  • Website design and management
  • Stakeholder mapping and engagement strategy
  • Event organisation (webinars, workshops, conferences)
  • Monitoring and impact evaluation
  • Integration with exploitation strategy and stakeholder outreach

Why choose PNO?

Specialists in EU projects Specialists in EU projects

With years of experience across Horizon Europe and its predecessors, we know exactly what the EC expects from communication and dissemination activities.

Communication professionals Communication professionals

Our experts work across a wide range of domains —from raw materials, energy, food, health, logistics, transport, bioeconomy, agro-food, and beyond— making sure your messages are relevant and effective, no matter your topic.

Backed by data and tools Backed by data and tools

We use proprietary platforms and analytics to identify audiences, track performance, and support smart decisions throughout the project.

Our service experts

How can we help?

Discover how our specialists can drive your innovation.

    * Required fields

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.