Market & technology analysis

Anticipate market trends and emerging technologies for strategic decision making

Public Funding
Innovation Consultancy
Digital Innovation
Project Implementation 

Markets shift fast. New technologies disrupt the familiar, and yesterday’s data cannot guide tomorrow’s decisions. If you are developing a new solution, investing in innovation, or exploring unfamiliar territory, you need sharp insights—not assumptions.

Our Market & technology analysis service helps you stay ahead. We uncover the trends, players, and technologies shaping your field so you can align business, innovation, and funding strategies with confidence. Whether you are a start-up looking for your first foothold or a corporation scouting for emerging opportunities, we give you the intelligence to act with certainty.

Our unique combination of expertise, proprietary innovation databases and advanced data analytics turns complex information into valuable insights. These insights strengthen your business, innovation and investment strategies to get there, we follow a structured approach – designed with your goals in mind.

Every successful analysis starts with the right questions. In an initial consultation, we work with you to identify your specific needs – whether that is spotting new markets, understanding your competition, tracking technology trends.

We combine our proprietary Wheesbee© tool with other licensed platforms, expert interviews, surveys, and focus groups to gather high-quality data. Sources include patent databases, health sector repositories, publicly funded RD&I projects, and private investment data – giving you a 360° view of the landscape.

Based on your objectives, our experts map the key market trends, technological developments, relevant players, and value chains. We assess your Total Addressable Market (TAM), Served Available Market (SAM), and Share of Market (SOM) to give you clear understanding of the environment you are operating in – or planning to enter.

We turn our findings into a clear, structured report filled with visuals, strategic analysis, and concrete recommendations. The result? A practical guide to help you move forward through the business, innovation and investment landscape.

What you get: strategic insights for innovation and growth

  • A tailor-made market and technology intelligence report
  • Mapping of trends, competitors, and key players
  • Strategic recommendations linked to your goals
  • Visual summaries and clear takeaways for internal and external use
  • A solid foundation for funding, innovation, or investment decisions

75+
market analyses completed 

40+
markets and ecosystems mapped 

15+
industry sectors covered

Our references

Why choose PNO Innovation?

Profound insights in a unique combination of datasets Profound insights in a unique combination of datasets

Gain insight into market and technology trends from our proprietary innovation database (Wheesbee©) – featuring over 2 million publicly funded RD&I projects, 440 million global patents and scientific publications. This powerful combination reveals trends others can’t see.

Smart analysis of a huge amount of data Smart analysis of a huge amount of data

By combining Wheesbee© with AI, we massive datasets into accurate, actionable insights – revealing value that would be impossible to extract without advanced tools and expert interpretation.

Proven experience with RD&I projects Proven experience with RD&I projects

With decades of experience in RD&I analysis across sectors, we know how to translate data into strategy. Whether you are innovating or investing, you benefit from insights grounded in real-world results.

Our service experts

How can we help?

Discover how our specialists can drive your innovation.

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