Exploitation strategy and plan

Bridge the gap from research to market and sustain project impact beyond funding

Public Funding
Innovation Consultancy
Digital Innovation
Project Implementation 

Turning innovation into lasting impact isn’t easy. EU-funded research and development projects often face hurdles like unclear commercialization paths, market readiness, IP challenges, funding gaps, and regulatory complexity. At PNO Innovation, we specialize in helping consortia, businesses, and research organizations create a clear route to successful exploitation.

Our tailored support combines 40+ years of experience, data-driven market tools, and 50+ EC endorsed exploitation experts. We help you develop strategic, step-by-step exploitation and sustainability plans. We support every phase of the journey – from identifying Key Exploitable Results (KERs) and shaping your IP strategy to analyzing market potential and building targeted go-to-market plans. With us, you will meet funding requirements and build a realistic plan to sustain your project’s value and create long-term impact.

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We guide you through a structured, proven approach to transform EU funded R&D outcomes into market-ready innovations or impactful applications. Our process ensures your project meets exploitation obligations while positioning results for long-term success.

Here’s how we support you:

We start by identifying and defining KERs, aligning them with your project objectives and strategic goals. This forms the basis for an exploitation strategy with a focus on high-impact areas.

Protecting your innovation is key. We help define and align IP and Intellectual Property Rights (IPR) strategies for protecting your innovation and achieving sustainable market success. We guide you in identifying and aligning on IP in collaborative EU projects.

By using our advanced data platforms and deep sector knowledge, we assess trends, competition, and positioning – so your strategy reflects reality, not assumptions.

Through Wheesbee© and the deep expertise of our team, we give you a clear view of the key players in your target market – their IP patents, funded RD&I projects and their relevant partnerships. Feedback from workshops, interviews and surveys feeds directly into your exploitation plan.

We co-develop business models and commercialization plans using tools like the Value Proposition Canvas and Business Model Innovation techniques Our approach includes financial projections, scenario-based risk assessments, actionable timelines, competitive positioning, and value chain optimization to build comprehensive go-to-market strategies. Sustainability and regulatory considerations are integrated to ensure compliance today and market success tomorrow.

We offer hands-on support throughout your project’s implementation to keep all project partners aligned and ensure exploitation and sustainability efforts stay on track. Our step-by-step process helps you build strong, realistic strategies and sustainability plans. The result: a well-managed that maximizes the project’s value and impact – while meeting both commercial objectives and funding requirements

What you get: impact that goes beyond funding

We deliver a tailored exploitation strategy and sustainability plan, including:

  • Key Exploitable Results (KERs) overview
  • IP and IPR alignment roadmap
  • Market and ecosystem analysis
  • Stakeholder engagement and validation report
  • Business model and go-to-market plan
  • Risk, sustainability, and regulatory integration
  • Full process management across partners

200+
projects supported

50+
EC recognized exploitation specialists

150+
project participations as a partner

Our references

Syschemiq

Managing full exploitation support for Syschemiq: from the identification of Key Exploitable results, market and stakeholder insights up to the development of a sound exploitation plan for a new plastics recycling value chain.

Horizon Results Booster

Selected by the European Commission as an expert for the Horizon Results Booster, PNO Innovation helps publicly funded research projects turn results into real-world impact – making us a trusted partner in maximising value and uptake. Our 50+ EC recognized exploitation experts deliver services for over 40 EU-funded projects each year, from dissemination and go-to-market strategies advancing results towards market readiness.

Why choose PNO Innovation?

Vast EU project experience Vast EU project experience

With a strong track record across hundreds of EU-funded projects – as advisor, partner and lead – PNO Innovation brings deep insights and proven strategies to support project implementation, dissemination and exploitation from start to finish.

Horizon Results Booster expertise Horizon Results Booster expertise

As a European Commission-selected expert for the Horizon Results Booster, PNO Innovation is a trusted partner in maximizing the impact of public funded research projects – helping projects move from results to real-world application.

Unique data-driven support tools Unique data-driven support tools

Our own proprietary AI platforms access the world’s largest innovation databases to discover key insights into IP landscapes, market trends and funding opportunities to strengthen your exploitation strategy.

Our service experts

How can we help?

Discover how our specialists can drive your innovation.

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