Maximize the visibility and impact of your EU project through strategic communication and dissemination plans and actions
Communication and dissemination are essential to creating impact in any EU-funded project – especially under Horizon Europe. Together with exploitation, these activities are the bridge between your research and the stakeholders who can benefit from it.
But what’s the difference between communication and dissemination? Communication aims to raise awareness and generate interest among a wide range of stakeholders. Dissemination ensures that your results reach the right people – those who can act on them, use them, and scale them. When done well, the two strengthen each other and pave the way for successful exploitation.
At PNO Innovation, we believe that these three elements – communication, dissemination and, exploitation – should work together toward shared goals: raising awareness, sharing knowledge, and ensuring long-term use of results. That is why we align the communication and dissemination strategy closely with the project’s exploitation approach. This ensures maximum impact by supporting the adoption of project results, strengthening capacity building, and positioning the project prominently among decision-makers and industry stakeholders. At PNO Innovation, we bring together a team of experts in key areas, including those who develop and implement the project’s exploitation strategy. And EU funding specialists who identify and analyse relevant stakeholders and identify synergies with related initiatives, such as sister projects. By leveraging our international Wheesbee© database of projects and innovators, we design communication and dissemination strategies that target the right audiences and deliver real results.
At PNO Innovation, we develop tailored communication and dissemination strategies that reflect your project’s goals while staying fully aligned with European Commission guidelines. While communication and dissemination have different aims, they are most effective when developed together as part of an integrated plan.
We follow a structured, consistent approach – starting with a deep understanding of your audience. We define clear messages for each target group, select the most impactful tools and channels, and plan activities in distinct stages to ensure momentum and alignment throughout the project.
Communication plan objectives
Dissemination plan objectives
To effectively reach diverse audiences and maximize your project’s impact, we select a tailored mix of tools for both communication and dissemination – each selected to match your specific goals and target groups:
Communication tools
Project branding, project identity, templates, marketing material, social media, websites, newsletters, press releases, videos, non-scientific publications, and non-scientific events.
Dissemination tools
Policy briefs, scientific publications, participation in scientific and clustering events.
We also manage your project’s digital presence. We design and manage project websites, run social media channels, and coordinate content and visual design – delivering high-quality materials like articles, press releases, infographics, videos, and brochures. Everything we create is focused on visibility,
We also support stakeholder engagement by organizing impactful events – such as webinars, workshops, and conferences – that encourage meaningful interaction and mutual promotion. These formats help build strong networks and lasting connections with key stakeholders and sister projects throughout the project lifecycle.
We continuously evaluate the effectiveness of communication activities by analyzing key metrics – such as page views, click-through rates, visitor numbers, and session duration. This data-driven approach helps us understand what is working and where improvements are needed. Based on these insights, we provide strategic recommendations to fine-tune your communication and dissemination plan for even greater impact.
With years of experience across Horizon Europe and its predecessors, we know exactly what the EC expects from communication and dissemination activities.
Our experts work across a wide range of domains —from raw materials, energy, food, health, logistics, transport, bioeconomy, agro-food, and beyond— making sure your messages are relevant and effective, no matter your topic.
We use proprietary platforms and analytics to identify audiences, track performance, and support smart decisions throughout the project.
EU Communication Consultant
Consultant
Discover how our specialists can drive your innovation.
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