May 12, 2023 Updated: May 26, 2025

Water Europe’s renewed vision paper: towards a water-smart society

As part of the strategic support the PNO teams offer to its clients through innovation- and intelligence reports, we are proud to announce the renewed vision paper we developed for Water Europe: Water Europe – The Value of Water: Towards A Water-Smart Society.

Officially launched and presented to various ministers during the UN 2023 Water Conference, the document outlines what the Water-Smart Society of the future should look like, based on emerging technologies and societal trends, which are expected to produce a paradigm shift in how we manage the planet’s finite resources and the impact of climate change.  The document highlights the higher-level innovations that will play a key role in realizing this vision centered on the ‘Value of Water’. It aims to inspire and indicate the course of action for policymakers, researchers, technology developers, water service providers and water management authorities, as well as regions, cities, and citizens.

A water smart society

The team at PNO Innovation (formerly Ciaotech & PNO Group) developed the new model for a “Water Smart Society” embedded in the new Water Europe Vision as well as the Global Expert Group for Circular Water’s Blueprint recently presented to the Dutch King Willem Alexander.

Want to learn more?

PNO is regularly producing and publishing relevant Innovation Reports. Check out our various publications and download the full Water Europe Vision Paper.

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