Our expert joined the Design Thinking Summit in Amsterdam today to present the value of research data in funded projects. Reactions were positive: many attendees reported feeling inspired. “I like how all the attending companies are very enthousiastic about our design thinking approach,” Lieke says. She also shares some of the learnings of other speakers.
During her presentation, Lieke Gerris touched upon one of PNO’s pride of place projects, UTILE. Using the project, she proved that during the Develop-stage in design thinking, it is possible to use European research data to prevent reinventing the wheel. Proper intelligence will help inform decisions. “If you want to do it right, you need the right mindset, the right team, and you need to be willing to invest the time needed,” Lieke says.
What were interesting takeaways from the Design Thinking Summit? A few learnings Lieke gathered from other speakers during the day:
The method PNO has developed, enhances the traditional 4D method: Discover, Define, Develop, Deliver. PNO uses intelligence to chart short and long term innovation trends (Discover) and to integrate this in the analysis of customer and market needs (Define), to see how new external stakeholders can be involved in technological development (Develop) and ensure the necessary funding to realise the innovation (Deliver). By connecting these steps to intelligence based on unexplored resources, the impact of design thinking sometimes even increases exponentially.
The Design Thinking Summit, which is sponsored by PNO among others, is a leading event in the innovation world.
Want to know more? Feel free to contact one of our other innovation experts.
10/06/2025
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